Tielle Love Luxury

We all love that feeling of sinking into a bed in a luxury hotel, and waking up relaxed and refreshed the next morning.


Tielle’s parent company, Tradelinens, has been supplying the luxury hotels of the world with high quality, ethically produced linens for over 100 years. But demand from designers and hotel visitors triggered the launch of a brand to supply the consumer market.

Project Summary

Having been partnered with Tielle Love Luxury since their launch in 2016, we’ve had to adapt our digital marketing strategy multiple times to generate consistent revenue growth. Our main priority however has always been to grow awareness of the Tielle brand and ultimately deliver online sales growth via their e-commerce website.

As well as prospecting to new audiences via paid advertising and improving search visibility through Search Engine Optimisation (SEO), we also work with the Tielle team to bring back former customers to repurchase and increase Lifetime Order Value and ROI. This is done through advanced advertising and email funnels.

The Strategy

Whilst Tielle’s parent company has an outstanding reputation in supplying beautiful linens and towelling to hotel groups across the world, when it comes to selling online, making Tielle’s quality white bedlinen look noticeably different to the low cost, poor quality bedlinen that people may be used to seeing when browsing online makes things tricky.

Through emphasising the quality of the product with a multi-level campaign of prospecting and retargeting – which utilises existing press, customer reviews and and hotel names as a trust-marque – Wonderbean has developed a sophisticated and profitable mechanism to drive online sales.

 

  • Targeting potential customers through Google, Bing, Facebook, Instagram and Pinterest advertising
  • Testing new audiences on a regular basis to find new and cost-effective sources of sales
  • Retargeting on-the-fence customers to encourage sales
  • Building a re-engagement campaign to bring back previous or highly-engaged shoppers
  • Creating advanced email and ad funnels to increase conversion rates and lifetime value of Tielle customers
  • Working with their PR team to maximise press coverage 

The results.

Having seen Tielle Love Luxury grow from a simple idea through to a successful, fast growing business, Wonderbean has been able to use best-practice methods since day one. This has allowed us to gather a huge amount of data and insights on customers, how they behave and how to encourage them to purchase. Using this information we’ve helped to grow the e-commerce revenue significantly year-on-year, with even more ambitious plans for future growth.

1700%

Average return on digital
advertising spend

15%

Conversion rate on
retargeting ads

102%

increase on revenue
from 2018-2019

180%

increase in clicks from
Google searches

 

1700%

Average return on digital
advertising spend

15%

Conversion rate on
retargeting ads

102%

increase in revenue
from 2018-2019

180%

increase in clicks from
Google searches

 

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Free action plan.

We’re not all talk. That’s why we offer a free consultation for all businesses interested in working with us. To find out how we could help your business and create a plan of action to generate a better return online, request a chat below.