Pawbo

We all love that feeling of sinking into a bed in a luxury hotel, and waking up relaxed and refreshed the next morning.


Tielle’s parent company, Tradelinens, has been supplying the luxury hotels of the world with high quality, ethically produced linens for over 100 years. But demand from designers and hotel visitors triggered the launch of a brand to supply the consumer market.

The Strategy

Whilst Acer is a household name, their size comes at a cost when it comes to the speed of implementing online changes. A full audit of the customer experience, digital channels and branding would usually be the first step for digital projects, but in order to get the Pawbo name out there as quickly as possible, our team avoided structural changes and instead activated a social campaign to a temporary landing page:

 

  • Recruit loyal brand ambassadors using an automated Facebook Bot
  • Drive pet lovers to the website and Amazon to purchase
  • Retarget on-the-fence customers to encourage sales
  • Quickly scale the social media following using organic growth techniques
  • Partner with Still Moving Media to produce new video to show how the products work in real life

    The results.

    By the end of the 90 launch campaign, Pawbo had recruited a team of pet mad ambassadors to help promote the brand with genuine, real-life content; dramatically grown their social media following across Facebook and Instagram; seen a marked rise in branded Google searches; and had most importantly started to build an attractive, respectable and consistent brand across all platforms within the UK – ready for the roll out of an extended product range to the UK and European market.

    23%

    Increase in Pawbo
    branded searches

    545%

    Increase in Instagram followers
    over 90 days

    55k

    organic reach on
    one single post

    518

    applications to join
    ambassador program 

    23%

    Increase in Pawbo
    branded searches

    545%

    Increase in Instagram followers
    over 90 days

    55k

    organic reach on
    one single post

    518

    applications to join
    ambassador program

     

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    Free action plan.

    We’re not all talk. That’s why we offer a free consultation for all businesses interested in working with us. To find out how we could help your business and create a plan of action to generate a better return online, request a chat below.