Connect and amplify your brand through authentic creators

Our selection process goes beyond follower counts to evaluate multiple factors including:

• Audience demographics and psychographics

• Engagement quality (not just quantity)

• Content aesthetic and production value

• Brand affinity and past partnerships

• Audience sentiment and credibility

• Values alignment with your brand. For luxury hospitality, we assess travel content quality and audience travel behaviours; for interior design, we evaluate design credibility and audience home ownership; and for lifestyle brands, we analyse purchasing power and category interest among followers.

Luxury influencer marketing typically delivers both brand and performance outcomes. On the brand side, we track metrics like reach, engagement, sentiment, and content value. For performance, we measure referral traffic, direct bookings or sales, and conversion rates. Typical luxury influencer campaigns deliver 3-5x ROI when measured comprehensively across these metrics. We establish clear KPIs at the outset and provide transparent reporting on outcomes.

Both have distinct advantages for luxury brands. Micro-influencers (10K-100K followers) typically offer higher engagement rates, more dedicated niche audiences, and greater authenticity – often ideal for interior design brands and boutique hotels. Macro-influencers (100K-1M+ followers) provide broader reach and recognition value, which can benefit established luxury brands seeking wider awareness. Our approach often combines both tiers, with macro-influencers for campaigns and micro-influencers for ongoing advocacy.

We implement comprehensive measurement frameworks including:

• Reach and impression tracking

• Engagement rate analysis

• Audience growth attribution

• Brand mention monitoring

• Referral traffic tracking

• Conversion attribution via tracking links and codes

• Content quality assessment

• Sentiment analysis. For hospitality clients, we track booking inquiries; for interior designers, consultation requests; and for lifestyle brands, direct sales from influencer channels.

Rates vary significantly based on follower count, engagement quality, exclusivity, deliverables, and usage rights. For luxury markets, micro-influencers typically can work on a product-only basis, or up to £3,000 per campaign, while macro-influencers range from £3,000-£20,000+. We negotiate transparent agreements based on clear deliverables and rights, ensuring you receive full value. For many luxury partners, we structure arrangements that include both monetary compensation and experience/product value.

Authenticity begins with selection – partnering with creators who already align with your brand values and aesthetic. We then:

• Develop collaborative rather than prescriptive briefs

• Provide background information on brand heritage and values

• Create mood boards rather than strict templates

• Allow creative freedom within brand guidelines

• Establish long-term relationships over one-off posts

• Focus on experiential collaborations that generate genuine enthusiasm

Comprehensive influencer agreements should include:

• Clear deliverable specifications (number, format, platforms)

• Content approval processes

• Publishing timeline and deadlines

• Exclusivity terms and competitor restrictions

• Usage rights for branded channels

• Disclosure requirements

• Performance expectations

• Payment terms and conditions

• Cancellation and revision policies We manage all contractual aspects, ensuring both legal compliance and relationship management.

Successful hotel influencer partnerships include:

• Curated experiences that highlight property differentiators

• Flexible scheduling to capture authentic moments

• Balance between property features and destination context

• Clear guidelines on F&B and amenity inclusion

• Strategic timing around seasonality and occupancy needs

• Integration with broader marketing campaigns

• Relationship management beyond the stay. We coordinate all logistics, briefs, and follow-up to ensure seamless execution.

We maximise influencer content value through:

• Licensing agreements for usage in paid media

• Incorporation in email marketing campaigns

• Integration with website content

• Repurposing for organic social channels

• Featuring in digital and print collateral

• Inclusion in sales and promotional materials. This integrated approach extends content lifespan and increases campaign cohesion.

We ensure all partnerships meet regulatory requirements including:

• Clear disclosure of commercial relationships

• Appropriate hashtags and declarations

• Compliance with platform-specific guidelines

• Adherence to industry standards (ASA/CMA in UK)

• Documentation of compliance for record-keeping

• Monitoring of ongoing compliance throughout campaigns. Our processes protect your brand reputation while maintaining authentic content.