Building
clickworthy
campaigns

Personalised to you (and your customer)

We’re not a one-size-fits-all solution. Every business is different and so is our approach. There is one factor that remains the same – our proactive recommendations to help improve performance, every step of the way.

Step 1: Research & discovery

Assumptions are all fine and dandy, but we prefer the truth. Our first step is to take what you know about your customer and add in real data and behaviour patterns from:

• Public data and insights tools
• Historic and current search trends
• Owned databases and analytics

KNOW YOUR CUSTOMER
During the research stage we’ll outline who to target and what makes them tick. With this we’ll detail the best route to reach them, as well as any changes to your digital presence that would help improve conversion rates.

Step 2: Building a full funnel

Personalise your customer’s journey by targeting them with the right message for their stage in the buying process.

• Grab the attention of strangers
• Nurture warm audiences
• Convert those ready to buy

SEE WHAT YOUR CUSTOMERS SEE
Comprehensive planning documents help you visualise the journey your customers will take, step by step. You’ll also get previews of all social, website or ad content to approve before it goes live.

Step 3: Learn, adjust, repeat

Across all of your digital platforms, we’ll isolate the specific messages, audiences or activities that generate the best ROI, such as:

• On-site or app customer behaviour
• Social or ad clicks and conversions
• Search impressions and rankings
• Email clicks and new sign ups

TRANSPARENT REPORTING
You’ll get a live tracking dashboard that brings together all your digital channels in one place. Want to quickly see the performance of your email, Facebook Ads and SEO campaigns? No problem.