Create a memorable digital presence

For luxury brands, we track a combination of quantitative and qualitative metrics including:

• Brand search volume growth

• Social media following and engagement

• Direct website traffic

• Share of voice compared to competitors

• Sentiment analysis

• Recall and recognition in brand research

• Email list growth

• Saved/bookmarked content

• Campaign reach and frequency. We establish a customised measurement framework for each client based on their specific objectives.

Building meaningful brand awareness for luxury brands typically requires a 6-12 month initial investment to establish foundations, with ongoing activity thereafter. Unlike transactional marketing, brand building is a long-term investment that compounds over time. We establish quarterly milestones to track progress, with initial increases in metrics like brand searches and direct traffic often visible within the first 3 months.

The optimal channel mix varies by sector, but typically includes:

• For hotels: Instagram, Pinterest, and targeted display in luxury publications

• For interior designers: Pinterest, Instagram, and design-focused partnerships

• For lifestyle brands: Instagram, Pinterest, and sophisticated content marketing We recommend a multi-channel approach tailored to your specific audience, with emphasis on visually-rich platforms that showcase your brand aesthetics.

Brand awareness creates the foundation for the customer journey, particularly for considered purchases in the luxury sector. Strong brand awareness shortens the sales cycle, reduces price sensitivity, and increases conversion rates. We create attribution models that track how brand touchpoints contribute to eventual conversions, demonstrating ROI beyond immediate transactions. For luxury hospitality, this means higher direct bookings and reduced dependency on OTAs; for interior designers, it means higher-quality inquiries; and for lifestyle brands, it means reduced acquisition costs.

Brand awareness focuses on building familiarity and affinity with your target audience, while lead generation aims to capture immediate interest through direct response tactics. For luxury brands, these should work in tandem: brand activity builds credibility and desire, while lead generation captures interest when prospects are ready to engage. We recommend balanced investment across both, recognizing that strong brand awareness makes lead generation more effective and efficient.

Luxury brands require consistency of tone across both brand and performance marketing. We develop clear brand guidelines that inform all content, ensuring that even direct response campaigns maintain your brand's sophisticated positioning. For performance campaigns, we balance commercial messaging with brand storytelling, avoiding discounting language that could diminish perceived value. This approach ensures that all marketing activity builds rather than dilutes your luxury positioning.

For established luxury brands, we typically recommend allocating 40-60% of marketing budget to brand awareness, with the remainder to direct response. For newer brands, this ratio may skew higher toward brand building initially. The exact balance depends on factors including market position, competitive landscape, and business objectives. We provide data-backed recommendations and regularly review this allocation based on performance.

High-performing luxury brand content typically includes:

• Behind-the-scenes insights that tell your brand story

• Craftmanship and process narratives

• Expert perspectives and thought leadership

• Lifestyle content that contextualizes your offering

• High-quality visual storytelling For hotels, this includes guest experience stories; for interior designers, design philosophy and project narratives; and for lifestyle brands, brand heritage and craftsmanship stories.

Item We approach brand ROI measurement through both short and long-term metrics:

• Short-term indicators: Engagement rates, content interaction, brand search growth

• Medium-term metrics: Direct traffic increases, organic social growth, reduced acquisition costs

• Long-term value: Customer lifetime value increases, price resilience, market share growth We establish baseline measurements before campaigns and track changes over time, creating a clear picture of brand investment impact.

For international luxury brands, we develop:

• Centralised brand guidelines with local market adaptations

• Market-specific audience insights

• Culturally-relevant content frameworks

• Consistent visual identity with localised messaging

• Regular cross-market reviews to ensure alignment This approach ensures your brand maintains its core identity while resonating with cultural nuances in different markets.