Clothing for pioneers
&SONS was launched to honour generations of artisan creatives through timeless, layered unisex fashion that is made to last.
Prior to and during the Kickstarter activity, we planned a social media campaign which included regular organic activity as well as building loyal influencer relationships and targeted Facebook advertising.
As a result &SONS exceeded their £50,000 funding goal on Kickstarter. The social campaign also generated four high profile influencer promotions, 4,600 Instagram Likes and a 234% increase in Facebook audience.